Website Project Roles

Well-designed and organized websites are an integral part of 21st-century communication. The Digital Marketing team is here to help you create a web presence that is useful and effective.

What is the role of the digital marketing team?

• Lead the process and help keep the project on track (your web consultant will be the lead implementer on the project). During the engagement, we’ll be in regular communication with you, and we will send a project status report every week.
• Consult and recommend information architecture (IA) for key pages on your website.
• Bring digital marketing expertise from other members of the team: the project will include one of our digital designers, and behind the scenes, some of our more technical folks are available to squash bugs and build new features.
• Build and configure a new website following the University’s brand standards
• Train you and your team of content managers on how to effectively use the Drupal content management system.
• Help with questions and problems that arise during the project.
• Provide ongoing support over the life of your web project.

What is your role?

• Be subject matter experts. We need you to help us understand your goals & objectives, key content, etc.
• Create a sitemap for the project after inventorying content for the website.
• Create content for the site based on the sitemap.
• Manage content on the site (build pages, add content, and keep things up to date).

What other resources are available?

• Photo database: we have a collection with tens of thousands of images that we can leverage to help communicate visually.
• Baylor Photography Team: if we don’t have suitable imagery for use, we can work with the Baylor Photography team and arrange additional photo shoots. Projects that require additional photos may take longer than 4-5 weeks.
• Stock imagery libraries: some projects require additional photos outside of what we currently have. We can use these outside libraries to supplement.